Who and What

Amsterdam – What started out as a dream, became a well-running brand named Juulry.

In the first years that Juul and Alain started the brand Juulry, they owned a clothing store called StudioAppel67 in the Amsterdam District de Pijp. Because of all the positive feedback they got on their jewelry, Juul expanded their clientage by selling their products om local Amsterdam Markets like Maker Market in De Hallen, Local Goods Market and the Museum Market. Besides these nice, fun markets Juulry grew bigger outside of Amsterdam. Now they have points of sales as Jacob's Conceptstore in Belgium, Swan Collectiv in Rotterdam/The Hague/Leiden, In 't Wild in Rotterdam, several Conceptstores in Germany and many more. They even have their own showroom/store now near the Museum District of Amsterdam! It has been a great challenge, but Juul dreams came true.